Qikker Online

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A corporate website doesn’t have to be boring to convert.

We develop characteristic corporate websites with clear conversion goals. From start to finish in three months.

Many corporate websites look alike, while the companies they represent are completely different. These websites are lacking the ‘character” of the organisation. Besides reflecting an organisation’s character, a corporate website should always serve certain conversion goals.

Are you looking for a custom-built corporate website with an intuitive and flexible CMS? We develop these according to agile project management methods: flexible but always within a set budget, process and development timeline. Interested?

Deep dive

Corporate websites: converting with character

Corporate websites are more than just an online business card; they’re built to convert. That’s why we always establish a number of conversion goals for the website we will be developing at the start of the project. A few examples of conversion goals:

  • Generating relevant leads
  • Candidate applications for open positions
  • Applications for activities such as training workshops or webinars
  • Direct sales of a product or service
  • Subscribers to a newsletter and/or followers on social media
  • Etc.

Depending on the conversion goals, we establish the most important user journeys. To do this we research how visitors find the website and navigate through it up until and including the moment of conversion. These user journeys form the starting point for the design of the website.

Besides achieving conversion, we believe that the tone and appearance of a website should be in line with that of the company. This will help you stand out amid the fierce competition (open tabs) in an honest and authentic way, and help set the right expectations about who you are and what you stand for.

Together with our client, we define their positioning and company character and translate this into an online proposition, visual style and tone of voice. That’s how we create authentic corporate websites that our clients and we are proud of.

Agile: flexible within a fixed budget

We believe that an agile approach is the best way to develop valuable online products and services within an agreed budget and timeline. An agile project is set up to allow for new requirements and ideas at any stage of the process. Allowing for flexible adjustments as we learn along the way.

This flexibility is possible by working at a fixed pace and according to priority. The Product Owner (individual from the client team who is responsible for the website) is responsible for prioritising the development items (in Scrum lingo: ‘grooming the backlog’) and keeps control of what is delivered throughout the process.

By working in an agile way, we can invest as much time as possible into the development and quality of the website. Rather than arguing about what does and what doesn’t fall within the scope of the project. This way we always deliver great results.

Phase 1: concept & design

Phase 1 takes four to six weeks and is focused on the website design. Based on specific requirements, the target audience and website goals, we first establish the most important user journeys. With these user journeys we determine the most important pages (templates) and what these should contain (content and functionality).

Besides these user journeys and templates, we also develop a visual style for the website. We do this according to the positioning, proposition and characteristics of the company. If these are not yet clear or concrete, we can determine these together during one or more few workshops. After the visual style has been developed, this is applied to the necessary templates and components. Once the design is completed and approved, we can start developing.

Phase 2a: development

In this phase we work in sprints of two weeks towards the first release. A first release usually takes one or two sprints, approximately four to six weeks of development. We agree on timings prior to the project kick off.

Every sprint starts with a sprint planning where the user stories (development items) for that sprint are discussed. These are handled according to priority, meaning the most important items are developed first. Every day we have a stand up with the team where the progress and impediments are discussed. During the sprint we test continuously and involve the Product Owner (the client) where necessary. Every sprint is concluded with a demo, where we present the progress to the client.

At the end of the development phase the website is “launch ready” and can go live with the press of a button.

"It’s hard to find a partner that constantly thinks along with you strategically and delivers more than expected. Qikker is that partner. Fast, open, honest, flexible and well-organised."

- Koen Bluijs, ALDA Events

Phase 2b: content

During the concept and design phase, we discuss the options for content creation (usually copy and visual) with the client. Together we determine whether there is usable content available and who is responsible for generating new content.

Phase 2b runs parallel to phase 2a. We organise a number of content workshops to ensure that all the necessary content is produced. As soon as the WordPress CMS is ready, we host a CMS training for the website administrator(s). As soon as all the content has been uploaded, we can move on to the last phase.

Phase 3: tweaking & live

Experience has shown that when we “finalise” content, a few last issues always come up. After all content has been uploaded, we take a week to make final tweaks and changes, so that we can go live rest assured that all is well and the champagne can be uncorked.

Custom WordPress development

We almost always use the open source platform WordPress as CMS for our websites. This user-friendly CMS makes it easy to manage, add and customise pages. Ideally, clients only come back to us when they are ready to keep developing the website (for instance with our Qikker credit card or Continuous Improvement Process). Until that point, you should be able to manage independently and won’t need our help. Another advantage of WordPress is that you’re not tied to us, should you choose to work with another agency in the future.

Even though we work with WordPress as CMS, everything we build is customised to the needs and wishes of our clients. We develop all the components as stand-alone ‘blocks’ so you can easily compose the (landing) pages in the CMS like a puzzle. All our websites are fully responsive so that they work optimally on all devices. We also optimize for SEO, improving the Google indexing of the site. This way, the technology and structure contribute to the (conversion) goals of the website.

Team

The composition of our teams differ per project. For the design and concept phase, usually four people are involved: a creative director, digital producer and two designers. During the development of the site, a project manager, one or two developers and a tester are involved. The design team is involved in this phase when necessary. From the client side, the Product Owner is part of the team throughout, often supported by a team member who takes responsibility for (uploading) the content.

Feel free to reach out for more examples or to discuss your online project.

Joost Cornelissen Partner & Strategy Director

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  1. Intro
  2. Goal
  3. Agile process
  4. 3 phases
  5. Custom development
  6. Team
  7. More information

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